DigiHoriz

SOURCES

Every number on this site, and where it came from.

Each figure links to the report it was taken from, with the year, the date we last checked it and any caveat that applies. Vendor-commissioned research is labeled as such.

Digital transformation

  1. 0x

    Mexican retail e-commerce grew 19.2% in 2025 to 941 billion pesos while national GDP grew 0.8% — 24 times faster than the economy as a whole.

    Caveat: 24x is 19.2 ÷ 0.8; AMVO press summary as published by produ.com

    AMVO, Estudio de Venta Online 2026 (press version, via produ.com) 2026PressAccessed 2026-09-22

  2. 0

    Mexico's base of digital buyers doubled in seven years to 77.2 million people in 2025, and 7 in 10 of them already shop across physical and digital channels.

    Caveat: AMVO's full study is members-only; press summary as published by produ.com

    AMVO, Estudio de Venta Online 2026 (press version, via produ.com) 2026PressAccessed 2026-09-22

  3. 0.0%

    83.1% of Mexico's population aged 6 and older used the internet in 2024, and 73.6% of households had an internet connection.

    INEGI / IFT, ENDUTIH 2024 (comunicado 57/25) 2025Primary dataAccessed 2026-09-22

  4. 0.0%

    Only 23.5% of Mexico's micro economic units use the internet to operate, versus 93.1% of large ones — and micro units are 95.5% of all economic units in the country.

    Caveat: INEGI counts economic units, not registered companies; large = 251+ people; 2023 data

    INEGI, Censos Económicos 2024 (Estadísticas a propósito del Día de las MIPYMES 2025) 2025Primary dataAccessed 2026-09-22

  5. 0.0%

    Just 5.5% of Mexico's economic units — 302,394 of 5,451,113 — sell through the internet; among micro units it is 4.4%.

    Caveat: Economic units, not companies; 2023 data

    INEGI, Censos Económicos 2024 (Estadísticas a propósito del Día de las MIPYMES 2025) 2025Primary dataAccessed 2026-09-22

  6. $0

    Mobile technologies and services generated $550 billion of economic value in Latin America in 2024, 8.2% of regional GDP, on track for $680 billion by 2030.

    Caveat: Latin America as a region, not Mexico alone

    GSMA Intelligence, The Mobile Economy Latin America 2025 2025Primary dataAccessed 2026-09-22

  7. 0.0%

    73.3% of consumers prefer messaging when communicating with a business, and 74.6% trust a business more when they can message it.

    Caveat: Aggregate of 22 markets including Mexico (11,056 adults); Meta's own research

    Meta / WhatsApp Business, State of Business Messaging 2026 2026Vendor researchAccessed 2026-09-22

  8. 0%

    94% of Mexican small-business owners say digitalization gives them a competitive advantage, but only 30% use a CRM.

    Caveat: Vendor survey (GoDaddy sells the tools)

    GoDaddy, Observatorio de Digitalización 2024 (México) 2024Vendor researchAccessed 2026-09-22

Performance & web

  1. +0.0%

    A 0.1-second improvement in mobile site speed lifted retail conversions 8.4%, spend per user 9.2% and travel conversions 10.1%, across 30+ million sessions on 37 brand sites.

    Caveat: Study commissioned by Google; 37 European and US brand sites

    Google / Deloitte Digital, "Milliseconds Make Millions" (web.dev) 2020Vendor researchAccessed 2026-09-22

  2. 0.00%

    E-commerce conversion rate falls from 3.05% at a 1-second load time to 0.67% at 4 seconds, across 100M+ pageviews on 20 sites.

    Caveat: E-commerce sites only; Portent's own dataset

    Portent, "Site Speed is (Still) Impacting Your Conversion Rate" 2022Vendor researchAccessed 2026-09-22

  3. 0%

    Only 48% of mobile websites passed all three Core Web Vitals in 2025 (36% in 2023, 44% in 2024); desktop reached 56%.

    Caveat: Real-user Chrome data (CrUX), mobile

    HTTP Archive, Web Almanac 2025 — Performance chapter 2025Primary dataAccessed 2026-09-22

  4. +0%

    Vodafone saw 8% more sales after improving Largest Contentful Paint by 31%, and Redbus raised mobile conversion 80–100% after fixing its Core Web Vitals.

    Caveat: Google-published case studies; results specific to each company

    Google web.dev, "The business impact of Core Web Vitals" 2021Vendor researchAccessed 2026-09-22

  5. +0.00%

    Rakuten 24 lifted revenue per visitor 53.37% and conversion rate 33.13% after improving its Core Web Vitals, mostly through layout stability.

    Caveat: Gains came mainly from layout stability (CLS), not raw load speed

    Google web.dev, Rakuten 24 case study 2022Vendor researchAccessed 2026-09-22

  6. 0.0%

    Mobile generates 69.9% of web traffic, yet desktop conversion rates are 74% higher than mobile, across 99 billion sessions on 6,000+ sites.

    Caveat: 6,000+ sites, Q4 2024–Q4 2025; Contentsquare customer data

    Contentsquare, 2026 Digital Experience Benchmark 2026Vendor researchAccessed 2026-09-22

  7. 0.0%

    95.9% of the top one million home pages had detectable WCAG 2 failures in 2026, averaging 56.1 errors per page, up from 94.8% and 51 errors the year before.

    Caveat: Automated detection on home pages only

    WebAIM, The WebAIM Million 2026 2026Primary dataAccessed 2026-09-22

  8. 0

    An estimated 1.3 billion people, 16% of the world's population or 1 in 6, experience significant disability.

    World Health Organization, "Disability and health" fact sheet 2023Primary dataAccessed 2026-09-22

Commerce & mobile

  1. 0.00%

    70.22% of online shopping carts are abandoned; better checkout design lifts conversion 35.26% on large e-commerce sites, and roughly $260 billion in orders is recoverable across the US and EU.

    Caveat: Meta-analysis of 50 studies; the +35.26% applies to large e-commerce sites

    Baymard Institute, Cart Abandonment Rate Statistics 2025Primary dataAccessed 2026-09-22

  2. 0%

    40% of shoppers abandon a checkout over extra costs such as shipping, taxes or fees, 18% because the site forced them to create an account, and the average US checkout shows 23.48 form elements by default.

    Caveat: Reasons come from Baymard's abandonment survey, a separate dataset from the 70.22% average

    Baymard Institute, Cart Abandonment Rate Statistics (reasons survey) 2025Primary dataAccessed 2026-09-22

  3. 0.0%

    17.7% of retail sales in Mexico now happen online, the 8th-highest e-commerce penetration in the world, and 82% of Mexican digital buyers say user experience decides where they buy.

    Caveat: AMVO's full study is members-only; figures from AMVO's public summary

    AMVO, Estudio de Venta Online 2026 (public summary) 2026Primary dataAccessed 2026-09-22

  4. 0.0%

    Global retail e-commerce reached $6.419 trillion in 2025, 20.5% of all retail sales (19.9% in 2024), and EMARKETER's forecast puts it at 22.5% by 2028.

    Caveat: The 22.5% (2028) figure is from EMARKETER's Feb 2025 forecast chart

    EMARKETER, "Ecommerce to account for more than 20% of worldwide retail sales" 2025Primary dataAccessed 2026-09-22

  5. 0.0 h

    Consumers spent 5.3 trillion hours in mobile apps in 2025 — about 3.6 hours a day per mobile user — and in-app spending reached $167 billion.

    Caveat: iOS and Google Play only; $167B covers in-app purchases and paid apps

    Sensor Tower, State of Mobile 2026 2026Primary dataAccessed 2026-09-22

Automation & AI

  1. 0%

    Desk workers report spending 41% of their time on tasks that are “low value, repetitive or lack meaningful contribution to their core job functions” — about two workdays a week.

    Caveat: Self-reported; 10,281 desk workers in six countries (Mexico not included)

    Slack Workforce Index (Slack / Salesforce) 2024Vendor researchAccessed 2026-09-22

  2. 0%

    A Forrester Total Economic Impact study commissioned by Microsoft found a 248% three-year ROI from process automation, with payback in under six months.

    Caveat: Commissioned by Microsoft; based on a composite organization

    Forrester Total Economic Impact study, commissioned by Microsoft (Power Automate) 2024Vendor researchAccessed 2026-09-22

  3. 0 h

    One n8n workflow at Delivery Hero, built in about five hours, removed more than 200 hours of employee downtime a month by automating some 800 account-lockout requests.

    Caveat: Employee downtime removed, not IT staff time; vendor case study

    n8n, Delivery Hero case study 2024Vendor researchAccessed 2026-09-22

  4. 0%

    MIT Sloan Management Review estimates the cost of bad data at 15% to 25% of revenue for most companies.

    Caveat: Expert estimate (Thomas C. Redman, 2017), not a measurement

    MIT Sloan Management Review, "Seizing Opportunity in Data Quality" (Thomas C. Redman) 2017AcademicAccessed 2026-09-22

  5. 0%

    Only 25% of AI initiatives delivered the ROI their CEOs expected, and only 16% scaled enterprise-wide, according to a survey of 2,000 CEOs in 33 countries.

    Caveat: CEO self-report, not measured ROI

    IBM Institute for Business Value, CEO Study 2025 2025Vendor researchAccessed 2026-09-22

  6. 0.0%

    In a controlled experiment, developers using an AI coding assistant completed a programming task 55.8% faster than the control group.

    Caveat: Single task (a JavaScript HTTP server); arXiv preprint with two GitHub-affiliated authors

    Peng, Kalliamvakou, Cihon & Demirer, "The Impact of AI on Developer Productivity" (arXiv 2302.06590) 2023AcademicAccessed 2026-09-22

  7. +0%

    In a randomized trial at Accenture, developers with an AI assistant raised their pull-request merge rate 15%, opened 8.69% more pull requests, and 70% reported much less mental effort on repetitive tasks.

    Caveat: GitHub's own research

    GitHub research with Accenture 2024Vendor researchAccessed 2026-09-22

  8. 0%

    74% of technology and business leaders expect their organizations to be using AI agents at least moderately by 2027, but only 21% report a mature governance model for them.

    Caveat: “At least moderately”; 3,235 leaders across 24 countries

    Deloitte, "Agentic AI is scaling faster than guardrails" 2026Primary dataAccessed 2026-09-22

  9. 0.0%

    Only 4.8% of Mexican manufacturing firms with more than ten employees use AI, versus an OECD average of 19.1%; adoption is associated with 18.8% higher gross production and 5.4% higher pay per worker.

    Caveat: Association, not causation; Secretaría de Economía analysis of INEGI census data

    Secretaría de Economía (Gobierno de México), press release on INEGI Censos Económicos 2024 2026Primary dataAccessed 2026-09-22

  10. 0%

    Gartner predicts agentic AI will autonomously resolve 80% of common customer service issues without human intervention by 2029, cutting operational costs 30%.

    Caveat: “Common” issues, not all support volume; Gartner, Inc. press release, March 5, 2025

    Gartner, Inc., press release, March 5, 2025 2025Primary dataAccessed 2026-09-22

  11. 0%

    61% of customers would rather use self-service to resolve simple issues; AI resolved 30% of service cases in 2025 and is expected to reach 50% by 2027.

    Caveat: Vendor survey (Salesforce)

    Salesforce, Customer Service Statistics (State of Service / State of the Connected Customer) 2025Vendor researchAccessed 2026-09-22

Software quality

  1. $0

    For more than 90% of mid-size and large enterprises, a single hour of downtime now costs over $300,000, and 41% say it costs $1 million to over $5 million.

    Caveat: Self-published survey; mid-size and large enterprises

    ITIC, 2024 Hourly Cost of Downtime Report 2024Primary dataAccessed 2026-09-22

  2. $0

    Unplanned downtime costs the world's 2,000 largest companies $600 billion a year, up 50% in two years — $15,000 a minute, or $250 every second.

    Caveat: Survey of 2,000 executives at Global 2000 companies; Splunk (Cisco) with Oxford Economics

    Splunk / Oxford Economics, "The Hidden Costs of Downtime" (Cisco Newsroom) 2026Vendor researchAccessed 2026-09-22

  3. $0

    Poor software quality cost the US economy at least $2.41 trillion in 2022 — more than 10% of GDP — including about $1.8 trillion from operational failures.

    Caveat: Author's extrapolation from secondary sources; GDP share derived from a $23.35T GDP

    CISQ, "The Cost of Poor Software Quality in the US: A 2022 Report" (Herb Krasner) 2022Primary dataAccessed 2026-09-22

  4. $0

    US organizations carry about $1.52 trillion in accumulated software technical debt — the principal alone, before any interest.

    Caveat: 2020 estimate ($1.31T) escalated for inflation, not re-measured

    CISQ, "The Cost of Poor Software Quality in the US: A 2022 Report" 2022Primary dataAccessed 2026-09-22

  5. 0.0 h

    The average developer spends 13.5 of 41.1 weekly hours — 33% of the week — addressing technical debt instead of building new things.

    Caveat: CISQ's figure; a 2019 Scandinavian study put it at 23%

    CISQ, "The Cost of Poor Software Quality in the US: A 2022 Report" (Executive Summary) 2022Primary dataAccessed 2026-09-22

  6. $0

    US organizations lose $260 billion a year on unsuccessful software projects and $520 billion maintaining legacy systems, per CISQ's 2020 baseline restated in its 2022 report.

    Caveat: 2020 figures, carried unchanged into the 2022 report

    CISQ, 2020 baseline restated in "The Cost of Poor Software Quality in the US: A 2022 Report" (appendix) 2020Primary dataAccessed 2026-09-22

  7. 0%

    The US federal government spends more than $100 billion a year on IT, and agencies typically report about 80% of it going to operating and maintaining existing systems — some of them 23 to 60 years old.

    U.S. Government Accountability Office, GAO-25-107795 2025Primary dataAccessed 2026-09-22

  8. $0

    Mexico's IT services market is forecast to grow from $21.28 billion in 2025 to $37.28 billion by 2030, an 11.87% CAGR, with the SME segment growing fastest at 14.90%.

    Caveat: Analyst forecast, not measured spend

    Mordor Intelligence, Mexico IT Services Market 2025Primary dataAccessed 2026-09-22

Security & downtime

  1. $0

    The global average cost of a data breach reached a record $4.99 million in 2026, a 12% increase over the previous year.

    Caveat: Vendor-published research (IBM)

    IBM, Cost of a Data Breach Report 2026 2026Vendor researchAccessed 2026-09-22

  2. $0

    Organizations using AI and automation extensively in security reported breach costs $1.93 million lower than those using none, while AI-driven attacks rose 56%.

    Caveat: Compared with organizations using no AI or automation in security; vendor-published

    IBM, Cost of a Data Breach Report 2026 2026Vendor researchAccessed 2026-09-22

  3. $0

    In Latin America the average data breach cost $2.51 million in 2025 — down 9% year over year — and took 316 days to identify and contain; AI and automation saved up to $900,000 and 111 days.

    Caveat: Latin America as a region; the regional cost fell 9% while the global average rose

    IBM, Cost of a Data Breach 2025 — Latin America (IBM Latinoamérica Newsroom) 2025Vendor researchAccessed 2026-09-22

  4. 0%

    For the first time in the DBIR's 19 years, exploiting software vulnerabilities (31% of breaches) overtook stolen credentials as the number-one way attackers get in.

    Caveat: Vendor-published report (Verizon)

    Verizon, 2026 Data Breach Investigations Report (news release) 2026Vendor researchAccessed 2026-09-22

  5. 0%

    Third parties were involved in 48% of breaches, after third-party supply-chain breaches jumped 60% year over year.

    Caveat: The 60% is a relative increase, not percentage points; vendor-published

    Verizon, 2026 Data Breach Investigations Report (news release) 2026Vendor researchAccessed 2026-09-22

  6. $0

    Ransomware recovery costs an average of $1.7 million on top of any ransom; 56% of attacks still encrypted data, and only 1 in 3 smaller organizations stopped the attack before encryption.

    Caveat: Vendor survey of 2,158 organizations in 17 countries

    Sophos, The State of Ransomware 2026 2026Vendor researchAccessed 2026-09-22

  7. 0x

    Attackers tried to compromise backups in 94% of ransomware attacks and succeeded 57% of the time; victims with compromised backups paid 8x more to recover — a median $3 million versus $375,000.

    Caveat: 2024 data (vendor survey fielded early 2024)

    Sophos, "The impact of compromised backups on ransomware outcomes" 2024Vendor researchAccessed 2026-09-22

  8. $0

    Cloud infrastructure services generated $128.6 billion in the first quarter of 2026, up 35% year over year — an annual run rate above half a trillion dollars.

    Caveat: IaaS, PaaS and hosted private cloud; run rate, not trailing-twelve-month revenue ($455B)

    Synergy Research Group, Q1 2026 cloud market report 2026Primary dataAccessed 2026-09-22

  9. 0%

    The often-repeated claim that “60 percent of businesses close within 6 months of a cyber attack” has no verifiable source: the National Cybersecurity Alliance, usually credited with it, says it did not come from its research and cannot be verified.

    Caveat: Unverified and disowned by NCSA — shown as a myth, not a fact

    National Cybersecurity Alliance, statement regarding incorrect small business statistic 2022Primary dataAccessed 2026-09-22